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Executive Summary

HOME ELECTRONICS is a business located in West Cumbria. The company specializes in the repair and of home electronics, specifically home entertainment electronics, including TV, DVDs VCRs and CD players.

We will target people who place great importance in their entertainment equipment and own higher-end electronics, where repairing them would be more cost effective than replacing them. Many low end VCRs for example, are priced so low, people find it more cost effective and convenient to purchase a new product than to get the existing one repaired.

The company is owned and managed by Tony Layzell,

1.1 Objectives

HOME ELECTRONICS is a growth-oriented business. Its goal is to become a regional leader in TV/VCR/home stereo repair, with shops in West Cumbria. With this in mind, the objectives over the next three years for HOME ELECTRONICS are the following:

• Achieve steady growth in repair revenues.  
• Expand product line to include authorized satellite service installation and new home entertainment electronics sales.

1.2 Mission

The mission of HOME ELECTRONICS is to provide high quality, convenient and comprehensive TV/DVD/VCR and home electronics repair at a low cost. The most important aspect of our business is trust. It is the goal of our firm to have 100% customer satisfaction in regards to quality, friendliness and time to completion, and discover new ways to exceed the expectations of our customers while doing so at the lowest possible cost.

1.3 Keys to Success

In the electronics repair industry a company builds its client base one customer at a time and mostly through established marketing practices (ads, billboards, etc.). With this in mind, the keys to success for HOME ELECTRONICS are:

• High-quality work.
• Attention to professional appearances at all times.
• Knowledgeable technicians that are friendly, customer oriented, and will take the time to explain to customers the intricate nature of our business and our work.
• Maintaining a highly aggressive managerial oversight on costs to provide our services at the lowest price.